The Aerial Records branding project was created to establish a distinctive, energetic and adaptable visual identity across the label’s physical and digital releases, along with all other marketing material. The project involved designing a vinyl cover concept and developing a flexible design system that could be consistently applied across all promotional materials, ensuring a cohesive and recognisable brand presence. A varied colour palette was introduced for each individual release, allowing every project to have its own unique personality while remaining connected through a unified visual language.